A lot to be said about consistency in business. Changing direction in the middle of a journey without taking into account the probable consequences, can be deadly for a smal business. For starters, by the virtue of its status as a small business, it does not have standing power to wildly experiment with new business models ad hoc.

Part of the problem is the owner's insatiable hunger for fast growth. Combine that with a massive ego, you have a fatal recipe for disaster. Currently we are going through one of those periods where a sudden change in business model a few months ago and accompanying layoffs of part of the sales force, brought the company to its knees in terms of cash flow.

Obviously, the new model is not working. Many of us could have told them that it was a mistake to change the direction so abruptly before seeing some of the indicators of success or otherwise.

You'd say pretty simple stuff... Then, why does it keep happening over and over again?

Blows me away!